The Live Event Marketing Masterclass Start Course Continue Course Retake Course Preview Course Learn More Progress Module 1 - Welcome! 2 Lessons 1.1 - Welcome 1.2 - Event Marketing Life Cycle Module 2 - Analyzing & Goal Setting 8 Lessons 2.1 - Audience Analysis 2.2 - Product Analysis 2.3 - Competitive Analysis 2.4 - Purchase Process Analysis 2.5 - Conversion Rate Analysis 2.6 - Goal Setting 2.7 - Timeline Strategy Module 2 Quiz Module 3 - Marketing Mix & Strategy 8 Lessons 3.1 - Common Lead Times 3.2 - Your Team 3.3 - Budget for Marketing 3.4 - Budget for Digital Advertising 3.5 - Marketing Mix 3.6 - Marketing Calendar 3.7 - Stakeholder Buy-In Module 3 Quiz Module 4 - Access & Assets 10 Lessons 4.1 - Ticket Link, Counts, & Tracking 4.2 - Promo Codes 4.3 - Platform Access 4.4 - Assets 4.5 - Getting Approval 4.6 - Licensing Assets 4.7 - Additional Asset Requests 4.8 - Activate Partners 4.9 - Third-Party Resellers Module 4 Quiz Module 5 - Activation 9 Lessons 5.1 - Activating Owned Channels 5.2 - Digital Ad Setup 5.3 - Digital Ad Strategy 5.4 - Email Setup 5.5 - SMS Compliance 5.6 - Influencer Marketing 5.7 - Contest Strategy 5.8 - Traditional & Grassroots Advertising Module 5 Quiz Module 6 - Announcement 6 Lessons 6.1 - Announcement 6.2 - Email Announcement 6.3 - Ticket Alert 6.4 - Partner Activation 6.5 - Pre-Sale Module 6 Quiz Module 7 - Onsale 1 Lesson 7.1 - Onsale Module 8 - The Maintenance Phase 11 Lessons 8.1 - The Maintenance Phase Overview 8.2 - Analyzing Actualized Data 8.3 - Price Sensitivity 8.4 - Price Sensitivity Solutions 8.5 - Urgency & Scarcity 8.6 - Elevating Perceived Value 8.7 - Competitive Landscape 8.8 - Elevating Your Brand to Sell More Tickets 8.9 - Make the Buying Process Easier 8.10 - Friction Isn't Always Bad Module 8 Quiz Module 9 - CRO 3 Lessons 9.1 - Conversion Rate Optimization Overview 9.2 - Conversion Rate Optimization Testing Module 9 Quiz Module 10 - Ramp Up 8 Lessons 10.1 - Advertising 10.2 - Contesting & Grassroots Efforts 10.3 - Influencers & Partners 10.4 - Email & SMS 10.5 - Reselling Platforms 10.6 - Crisis Communications 10.7 - Shot List Planning Module 10 Quiz Module 11 - Event 2 Lessons 11.1 - Event Day 11.2 - Community Management & Content Module 12 - Afterglow 1 Lesson 12.1 - After the Event Module 13 - Finale 1 Lesson 13.1 - Final Thoughts Bonus Content 2 Lessons Event Marketing Tips & Tricks to Sell More Tickets in 2025 - VMA Asia Pacific How to Attract, Acquire, & Activate More Event Sponsors Retake this course? Retaking this course from the beginning will reset all of your tracked progress. Retake Cancel
