The Live Event Marketing Masterclass

Unlock Proven Event Marketing Strategies

Learn the top tactics that sell millions of tickets for event producers worldwide!

Trusted by 1,000+ Event Producers!

  • "Crazy smart marketing! Brian's strategies, impressive work ethic, and dedication to our mission made him an ideal partner."

    Chris Stacey

    CEO & Founder

    Rock the Ocean’s Tortuga Music Festival

  • "Incredible! Brian is very responsive, knowledgable, and creative."

    Ashley Enneking Rouse

    Co-Owner

    Renfro Valley Entertainment Center

  • "From concept to concert, Brian develops winning marketing strategies and thinks outside the box to drive ticket sales."

    Gil Cunningham

    President

    Neste Live! | Live Nation

  • "Brian took our event marketing to the next level. I have never been happier with a decision."

    Kathy Wright

    Talent Buyer

    Pablo Center

  • Don Orris

    "Seriously, no one better in this area than Brian and the BEM team. Highly recommend."

    Don Orris

    Former EVP/SVP

    Live Nation/Ticketmater

The show is booked. You need to fill the room. What do you do next?!

How can my event sell more tickets?

What is the ideal event marketing timeline?

How much should I budget for event advertising?

How do I plan an effective event marketing campaign?

How do I make my event stand out from the competition?

Meet Your Masterclass Instructor!

President Brian Bauer Entertainment Marketing

Hello and welcome! I'm Brian Bauer, President of Bauer Entertainment Marketing, the world’s top-rated music, sports, and entertainment marketing firm by clients.

With 20+ years of success in the industry, I've had the privilege of helping to grow hundreds of events and venues through data-driven marketing. I have generated as much as 59X ROI for Tortuga Music Festival, Rupp Arena, Formula 1, Ryman Auditorium, Emporium Presents, X Games, Country Jam, Pro Bull Riding, Cedar Fair, Kimmel Cultural Campus, Live Nation, C3, Nitro Circus, and many more.

For as long as I can remember, I've deeply loved music, sports, and entertainment. Since the mid-90s, I've saved stacks of ticket stubs in my nightstand, each one a diary of extraordinary experiences and incredible memories. These tickets symbolize important milestones in my marketing career and represent the foundation of Bauer Entertainment Marketing.

As a dedicated fan first and foremost, my lifelong passion for sports, music, and entertainment aligns perfectly with my professional goals: to attract and engage more fans. I'm excited to share my expertise with you as your masterclass instructor and look forward to helping you achieve your goals in this dynamic industry.

I’m honored to have been invited to share my expertise as a featured speaker and panelist at major industry conferences and associations including:

Who is this course for?

Get the ultimate backstage pass to the secrets of selling out concerts, festivals, tours, residencies, conferences, exhibitions, attractions, and sporting events. This course is curated for event and venue owners, general managers, show marketers, and promoters needing DIY event marketing solutions.

Whether you're a seasoned event promoter or just getting started, this course will arm you with savvy strategies to captivate audiences, boost ticket sales, and turn every show into a smashing success. 🤘

NOTE: This course is not for anyone seeking a low-cost alternative to or replacement for Bauer Entertainment Marketing’s implementation services. Rather, it’s an excellent overview of our battle-tested approach. In fact, course participants get an exclusive discount on BEM’s services!

Event Marketing Course Outline

Get step-by-step instructions about how to navigate the Event Marketing Life Cycle from 13 modules featuring over 60 video lessons plus bonus materials.

Gain a comprehensive understanding of what’s required to sell out your events. Topics include identifying your core audiences, choosing your marketing mix, developing a campaign strategy, overcoming roadblocks to ticket sales, and so much more.

Take the course at your own pace plus access extra content such as templates and articles within lessons. This course provides a lifetime of actionable learning specifically catered to event marketers at any experience level looking to grow!

  • Learn about the Event Marketing Life Cycle and what to expect from the course.

  • Before you can announce an event, you must deeply know what it is you’re promoting. Brian discusses analyzing your target audience and competitors. Determine your goals and ideal marketing timeline.

  • Brian helps you confirm your timeline, bandwidth, and budget. He'll highlight best practices and show you which marketing channels will help you get more butts in seats.

  • Learn the 3 A's of proper event marketing preparation -- gaining access to platforms, obtaining promotional assets, and activating partners to spread the word!

  • Get a marketing channel-by-channel breakdown to help you efficiently prepare for a successful presale, announcement, and on-sale.

  • Let’s get that creativity flowing! Now’s the time to look at innovative ways to make your event announcement and pre-sale standout. From activating various channels to working with venues and artists, Brian gives you the keys to success.

  • Make sure all that preparation pays off! Here's how to maximize the impact of your onsale and know what to expect for this 2-3 week phase of the event marketing life cycle.

  • Brian will teach you the formula for determining your campaign's profitability. He'll also reveal the most common reasons you're not selling enough tickets and what to do about them!

  • How can you make good marketing great? Learn how to convert more browsers into buyers with Conversion Rate Optimization (CRO) for live events.

  • Brian will instruct you on what to consider in the final steps before your event. Perfection is a result of preparation... Let's go!

  • Today's the day! All of your hard work has led up to this moment, but we're not done marketing. Don't miss out on these key considerations for event day.

  • Give fans ammo to share their experience with others. Use the afterglow period to elevate loyalty, lead capture, and future sales! Here's how...

  • Congratulations, you've completed the course! Now take all of your newfound knowledge and SELL MORE TICKETS!

music festival marketing

Get Started Today!

Payment options for BEM's Live Event Marketing Masterclass include Visa, Mastercard, Maestro, and AMEX.

We accept all major credit cards, debit cards, Apple Pay, and ACH.

Black Friday Special!

Live Event Marketing Masterclass

$249
$99

✓ 60+ video lessons

✓ Six weeks of access to course videos and materials

✓ All current video lessons, downloads, templates, etc. at no additional cost

✓ Learn from anywhere - mobile, tablet, & laptop

✓ Complete the course at your own pace and convenience

✓ Access to private LinkedIn Group learning community

✓ Exclusive discount on BEM’s hands-on implementation services

✓ 7-Day Money Back Guarantee - try the course risk-free!

FREQUENTLY ASKED QUESTIONS

 

  • The Live Event Marketing Masterclass was created to fit your schedule and pace.

    While you can watch the video lessons in under three hours, we highly recommend that you take your time with it. Follow the action steps, take notes, and explore the supplemental materials to ensure you can properly put these teachings into practice.

    It will take some time and effort to implement, but ultimately, building and leveraging this course will save you countless hours. 

  • Of course, we can't guarantee you’re going to sell a specific amount of tickets, but we are so confident that the Live Event Marketing Masterclass has the power to change your life that we’re offering you a 7-day money-back guarantee. Which means, when you enroll today, you have 7 days to try it out. If you're not feeling PUMPED about your approach to event marketing after taking this course, all you need to do is use the contact form to submit your request and our support team will process the refund.

    Please provide us with your order number and as much detail as possible about why you are requesting a refund:

    - What aspects of the course didn't meet your expectations?

    - Did you encounter any specific issues or challenges while taking the course?

    - Were there specific topics or areas that you found lacking or unsatisfactory?

    - Is there anything else we should know about your experience with the course?

  • We got you! Most large organizations, and many smaller ones, will reimburse you for professional development. ‍Click HERE to download a proposal template.

  • Course participants can access our invitation-only LinkedIn Group where you can post questions for BEM's experts, network with fellow event professionals, and get additional event marketing insights from content we post for you! PLUS, we'll add some sweet memes for good measure.

Stop making costly mistakes!

Get the knowledge you need now to sell out shows…

Contact us.

info@bauerem.com
888.831.5779

615 Main St., M15, Nashville, TN 37206